Managing sport events

by Greenwell, T. Christopher

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Title Statements

Full title :Managing sport events / T. Christopher Greenwell, PhD, University of Louisville, Leigh Ann Danzey-Bussell, PhD, University of West Georgia, David J. Shonk, PhD, James Madison University.

Edition Statements

Publication Date:2014

Publication Statements

Publisher(s):Human Kinetics
Place of Publication:Leeds
Language:eng
Publication Date:2014

The Physical Object

Description:xi, 228 pages : : illustrations, portraits ; : 29 cm

Edition Identifiers

ISBN:9780736096119, 0736096116
oclc:ocn857109450
LC Classification:GV713
Dewey Decimal:796.069

Chapter 1. Understanding the sport event industry -- chapter 2. Event conceptualization -- chapter 3. Event bidding -- chapter 4. Event staffing -- chapter 5. Event budgeting -- chapter 6. Event sponsorship -- chapter 7. Event marketing -- chapter 8. Media promotion and relations -- chapter 9. Contract considerations -- chapter 10. Risk management and negligence -- chapter 11. Event services and logistics -- chapter 12. Event-day management -- chapter 13. Postevent details and evaluation.