Events management

Events management: principles and practice

by Raj, Razaq

Type Book
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Title Statements

  • Full title :Events management : principles and practice.

Edition Statements

  • Publication Date:2022.
  • Edition:Fourth edition

Publication Statements

The Physical Object

  • Description:1 online resource

Edition Identifiers

  • ISBN:9781915097200, 1915097207
  • oclc:on1305914273
  • LC Classification:GT3405
  • Dewey Decimal:394.2068

Table of Contents

Part 1: Concept and Management: Ch 1 Introduction to Events Management; Ch 2 Events Destinations and Management; Ch 3 Event Entrepreneurship; Ch 4 Human Resource Management; Part 2: Finance and Law: Ch 5 Financial Management in the Events Industry; Ch 6 Costing, Pricing and Capital in Events Industry; Ch 7 Project Management and Financing; Ch 8 Risk Management and Safety; Part 3: Marketing and Media: Ch 9 Event Sponsorship; Ch 10 Marketing Process, Communications and Public Relations; Ch 11 Brand Co-creation and Social Media; Ch 12 New Multimedia Technology for Events Organizers: Part 4: Preparation and Operation; Ch 13 Events Assessing, Planning and Monitoring; Ch 14 Event Logistics; Ch 15 Event Production, Design and Lighting; Ch 16 Crowd Control and Crowd Dynamics; Ch 17 Expos, Conferences and Conventions: Part 5: Events and Beyond: Ch 18 Sustainable Festivals and Events; Ch 19 Long-Term Legacy and Impacts: Ch 20 Sporting Events; Ch 21 Evaluation and Impact of Events: Ch 22 The Future of the Events Industry: Index.

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