Events management
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Book
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Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Read More ↓Title Statements
- Full title :Events management / Glenn A.J. Bowdin [and others].
Summary
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Read More ↓Edition Statements
- Publication Date:2006.
- Edition:2nd ed
Publication Statements
- Publisher(s):Elsevier Butterworth-Heinemann
- Place of Publication:Amsterdam
- Language:eng
- Publication Date:2006.
Notes
Previous edition: 2001.
The Physical Object
- Description:xxi, 510 pages : : illustrations ; : 25 cm.
Edition Identifiers
- ISBN:9780750665339, 0750665335
- oclc:ocn541490164
- LC Classification:GT3406
- Dewey Decimal:394.2068
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