Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Provides A-Z of the principles and practices associated with planning, managing and staging special events.
Events management
by Harris, Robert, O'Toole, William, Bowdin, G. A. J., Allen, Johnny, MCDONNELL, Ian
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.