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Events management
by O'Toole, William, Allen, Johnny, MCDONNELL, Ian, Bowdin, Glenn, HARRIS, Rob
0
Type: Book
Events management
by Harris, Robert, O'Toole, William, Bowdin, G. A. J., Allen, Johnny, MCDONNELL, Ian
0
Type: Book
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.