Events management
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Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Read More ↓Title Statements
- Full title :Events management / Glenn A.J. Bowdin, Johnny Allen, William O'Toole, Robert Harris, Ian McDonnell.
Summary
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Read More ↓Edition Statements
- Publication Date:2006.
- Edition:2nd edition
Publication Statements
- Publisher(s):Butterworth-Heinemann
- Place of Publication:Oxford
- Language:eng
- Publication Date:2006.
Notes
Previous edition: 2001.
The Physical Object
- Description:xxi, 510 pages : : illustrations ; : 25 cm.
Edition Identifiers
- ISBN:9780750665339, 0750665335, 9786611311353, 6611311351, 9780080457154, 0080457150
- oclc:ocm57484966
- LC Classification:GT3405
- Dewey Decimal:394.2068
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