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Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Provides A-Z of the principles and practices associated with planning, managing and staging special events.
Events management
by Harris, Robert, O'Toole, William, Bowdin, G. A. J., Allen, Johnny, MCDONNELL, Ian
0
Type: Book
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
