Marketing

Marketing

by Kerin, Roger A.

Type Book
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Title Statements

  • Full title :Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius ; revisión técnica Roberto Garza-Castillón Cantú.

Edition Statements

  • Publication Date:©2009.
  • Edition:9a ed

Publication Statements

  • Publisher(s):McGraw-Hill
  • Place of Publication:México D.F
  • Language:eng
  • Publication Date:©2009.

The Physical Object

  • Description:xlix, 745 p. : : il. color ; : 28 cm

Edition Identifiers

  • ISBN:9789701072813, 9701072812
  • oclc:ocn804735149
  • LC Classification:HF5415

Subjects

Màrqueting

Writers

Kerin, Roger A. Hartley, Steven W. Rudelius, William

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