Comportamiento del consumidor

Comportamiento del consumidor

by Schiffman, Leon G.

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Title Statements

  • Full title :Comportamiento del consumidor / Leon G. Schiffman, Leslie Lazar Kanuk ; con la colaboración de Joseph Wisenblit ; traducción, Verónica del Carmen Alba Ramírez ; revisión técnica, Julieta Mercado González.

Edition Statements

  • Publication Date:cop. 2010.
  • Edition:10a ed

Publication Statements

  • Publisher(s):Pearson Educacion
  • Place of Publication:México
  • Language:spa
  • Publication Date:cop. 2010.

Notes

Traducció de: Consumer behavior, 10th ed., cop. 2010.

The Physical Object

  • Description:XVIII, 518, [56] p. : : il. (algunes col.) ; : 27 cm.

Edition Identifiers

  • ISBN:9786074429695, 6074429693
  • oclc:on1120585537

Subjects

Aspectes psicològics Conducta dels consumidors Consumidors, Comportament dels Màrqueting

Writers

Schiffman, Leon G. Kanuk, Leslie Lazar Wisenblit, Joseph

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