Marketing

Marketing

by Kerin, Roger A.

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Title Statements

  • Full title :Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

Edition Statements

  • Publication Date:cop. 2017
  • Edition:13th edition

Publication Statements

  • Publisher(s):McGraw-Hill Education
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:cop. 2017

The Physical Object

  • Description:xlv, 719 pàgines: : il·lustracions en color ; : 29 cm

Edition Identifiers

  • ISBN:9781259573545, 1259573540
  • oclc:on1120388598
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Màrqueting

Writers

Kerin, Roger A. Hartley, Steven William

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Files & Downloads

  • Marketing -- (.pdf)

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