"22" Result
Sort By:
"Marketing, 12th Edition" utilizes a unique, innovative, and effective pedagogical approach. The elements of this approach have been the foundation for each edition of "Marketing" and serve as the core of the text and its supplements. They have evolved and adapted to changes in …
Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a solid textbook and a few key supplements, to those seeking a top-notch integrated digital program. Marketing: The Core's focus on decision making through extended examples, cases…
Initiating the marketing process -- Creating customer relationships and value through marketing -- Developing successful organizational and marketing strategies -- Appendix A: Building an effective marketing plan -- Understanding the marketing environment, ethical behavior, and …
