Marketing

Marketing

by Kerin, Roger A.

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Title Statements

  • Full title :Marketing.

Edition Statements

  • Publication Date:©2015
  • Edition:12/e

Publication Statements

  • Publisher(s):McGraw-Hill Education
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:©2015

Notes

Previous edition: ©2013.

The Physical Object

  • Description:xliv, 740 pages : : illustrations (colour) ; : 29 cm

Edition Identifiers

  • ISBN:9780077861032, 0077861035
  • oclc:on1166959606
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing

Writers

Kerin, Roger A. Hartley, Steven William Rudelius, William

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