Marketing

Marketing: the core

by Kerin, Roger A.

Type Book
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Title Statements

  • Full title :Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

Edition Statements

  • Publication Date:2011.
  • Edition:4th ed

Publication Statements

  • Publisher(s):McGraw-Hill/Irwin
  • Place of Publication:New York
  • Language:eng
  • Publication Date:2011.

The Physical Object

  • Description:xlix, 500 p. ; : 28 cm

Edition Identifiers

  • ISBN:0078112060, 9780078112065
  • oclc:ocn955134416
  • Dewey Decimal:658.8

Subjects

Marketing

Writers

Kerin, Roger A. Hartley, Steven William Rudelius, William

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