Title Statements
- Full title :Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Edition Statements
- Publication Date:2011.
- Edition:10th ed
Publication Statements
- Publisher(s):London, McGraw-Hill Higher Education
- Place of Publication:New York
- Language:eng
- Publication Date:2011.
The Physical Object
- Description:liii, 746 pages : : illustrations (some color) ; : 29 cm
Edition Identifiers
- ISBN:9780073529936, 0073529931
- oclc:ocn877198386
- LC Classification:HF5415
- Dewey Decimal:658.8
Subjects
Writers
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