Marketing: the core

by Kerin, Roger A.

Type Book
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Title Statements

  • Full title :Marketing : the core / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

Edition Statements

  • Publication Date:2016
  • Edition:6e [edition]

Publication Statements

  • Publisher(s):McGraw-Hill Education
  • Place of Publication:New York, NY
  • Language:eng
  • Publication Date:2016

The Physical Object

  • Description:1 online resource (xlii, 531 pages : : illustrations)

Edition Identifiers

  • oclc:on1302143869
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Marketing

Writers

Kerin, Roger A. Hartley, Steven William

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