Title Statements
- Full title :Marketing / Roger A. Kerin, Steven W. Hartley, William Rudelius.
Edition Statements
- Publication Date:2015
- Edition:Twelfth edition
Publication Statements
- Publisher(s):McGraw-Hill Education
- Place of Publication:New York
- Language:eng
- Publication Date:2015
The Physical Object
- Description:xliv, 740 páginas ; : 29 cm
Edition Identifiers
- ISBN:9780077861032, 0077861035
- oclc:ocn962366691
- Dewey Decimal:658.8
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