Title Statements
- Full title :Marketing : the core / by Roger A. Kerin, Steven W. Hartley, William Rudelius.
Edition Statements
- Publication Date:2010.
- Edition:4th ed
Publication Statements
- Publisher(s):McGraw-Hill [distributor], McGraw-Hill Higher Education
- Place of Publication:New York
- Language:eng
- Publication Date:2010.
The Physical Object
- Description:pages cm
Edition Identifiers
- ISBN:9780078112065, 0078112060
- oclc:ocn649801034
- Dewey Decimal:658.8
Subjects
Writers
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