"What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch, taste, smell, soun…
The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps b…
A revealing and surprising look at the ways that aggressive consumer advertising and tracking, already pervasive online, are coming to a retail store near you By one expert's prediction, within twenty years half of Americans will have body implants that tell retailers how they f…
Comportamiento del consumidor
by Schiffman, Leon G., Wisenblit, Joseph, Kanuk, Leslie Lazar
Comportamiento del consumidor
by Schiffman, Leon G., Wisenblit, Joseph, Kanuk, Leslie Lazar