"Revised and updated to reflect new economic realities, this is the definitive practical guide to the exciting field of behavioral economics"--Publisher description.
"Revised and updated to reflect new economic realities, this is the definitive practical guide to the exciting field of behavioral economics"--Publisher description.
- A fascinating and practical manual: Looking at the ways we spend, save, borrow, invest, and waste money, Gary Belsky and Thomas Gilovich reveal the psychology underlying irrational financial behavior. Entertaining case studies illustrate common patterns of thinking and show re…
"Revised and updated to reflect new economic realities, this is the definitive practical guide to the exciting field of behavioral economics"--Publisher description.
"Gary Belsky and Thomas Gilovich reveal why people spend, invest, save, borrow, and, most important, waste money. They provide fascinating insights into all manner of occurrencestipping, gambling, plane crashes, lotteries, and game shows, to name just a few - to explain behavior…