Marketing database analytics: transforming data for competitive advantage

by Banasiewicz, Andrew D.

Type Book

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Title Statements

Full title :Marketing database analytics : transforming data for competitive advantage / Andrew D. Banasiewicz.

Edition Statements

Publication Date:2013.

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:2013.

The Physical Object

Description:XIX, 376 Seiten : : Diagramme

Edition Identifiers

ISBN:9780203076460, 020307646X, 9780415657877, 0415657873, 9780415657884, 0415657881
oclc:ocn844028781
LC Classification:HF5415.125
Dewey Decimal:658.800285574

Subjects

Bases de données -- Gestion Database management Databases Datenanalyse Datenbanksystem Datenerhebung Datenverarbeitung Kundendaten Marketing Marketing -- Bases de données Marketing -- Data processing Marketing -- Databases Marketing -- Informatique