Marketing internacional

Marketing internacional

by Cateora, Philip R.

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Title Statements

  • Full title :Marketing internacional / Philip R. Cateora, Mary C. Gilly, John L. Graham ; revisión técnica María Andrea Trujillo León, Gerardo Luévano Rodríguez.

Edition Statements

  • Publication Date:©2010.
  • Edition:14a. ed., 3a. ed. en español

Publication Statements

Notes

"14a. edición"--Portada.

Índices.

The Physical Object

  • Description:XXXII, 712 p. : : il. ; : 27 cm

Edition Identifiers

  • ISBN:0072833718, 9780072833713, 9786071502766, 6071502764
  • oclc:ocn782697379
  • LC Classification:HF1009.5
  • Dewey Decimal:658.84

Subjects

Entreprises multinationales Export marketing International business enterprises Marketing internacional Marketing internacional -- Estudio de c… Marketing internacional -- Manuales

Writers

Cateora, Philip R. Gilly, Mary C. Graham, John L. Luévano Rodríguez, Gerardo Trujillo León, María Andrea

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