Marketing management

Marketing management

by Kotler, Philip

Type Book
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Title Statements

  • Full title :Marketing management / Philip Kotler ... [et al.].

Edition Statements

  • Publication Date:©2009.
  • Edition:1st European ed

Publication Statements

Notes

"Inspired by the American ed. of same title."

The Physical Object

  • Description:xxxviii, 889 p

Edition Identifiers

  • ISBN:9780273718567, 0273718568
  • oclc:ocn840755550
  • LC Classification:HF5415 .1 K87me 2009
  • Dewey Decimal:658.8

Subjects

Case studies Europe Handbooks and manuals Marketing -- Case studies. -- Management Marketing -- Case studies. -- Managemen… Marketing -- Études de cas. -- Gestion Marketing -- Études de cas. -- Gestion … Marketing -- Guides, manuels, etc. -- G… Marketing -- Guides, manuels, etc. -- G… Marketing -- Handbooks, manuals, etc. -… Marketing -- Handbooks, manuals, etc. -… Marketing -- Management

Writers

Kotler, Philip

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