"There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The ev…
"There are few real-life business stories that could match that of the downfall of Rover. Twenty years ago it would have been unthinkable that a brand with such a loyal following, that held a special place within the heart of the ordinary British man, could possibly fail. The ev…
"Marking Research: An Integrated Approach is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module of Marketing Research and Information offered by the Chartered Institute of Marketing …
"Marking Research: An Integrated Approach is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module of Marketing Research and Information offered by the Chartered Institute of Marketing …
"Marking Research: An Integrated Approach is invaluable for anyone studying marketing research at a degree or diploma level and is prescribed reading for those students taking the joint module of Marketing Research and Information offered by the Chartered Institute of Marketing …
Research methods for business students
by Lewis, Philip, Saunders, Mark, Thornhill, Adrian
Brings the theory, philosophy and techniques of research to life and enables students to understand the relevance of the research methods. This book helps you learn from worked examples and case studies based on real student research, illustrating what to do and what not to do i…
"This text is appropriate for a wide range of courses in health economics including undergraduate, postgraduate and MBA. It is also suitable for medicine and nursing courses, BSc/MSc in Health Management and for health professionals on post experience courses. It is also a major…
"This text is appropriate for a wide range of courses in health economics including undergraduate, postgraduate and MBA. It is also suitable for medicine and nursing courses, BSc/MSc in Health Management and for health professionals on post experience courses. It is also a major…
"This text is appropriate for a wide range of courses in health economics including undergraduate, postgraduate and MBA. It is also suitable for medicine and nursing courses, BSc/MSc in Health Management and for health professionals on post experience courses. It is also a major…
