Marketing management: a cultural perspective

by Visconti, Luca M.

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Title Statements

Full title :Marketing management : a cultural perspective / edited by Luca M. Visconti, Lisa Penaloza and Nil Toulouse.

Edition Statements

Publication Date:2020
Edition:second edition

Publication Statements

Publisher(s):Routledge
Language:eng
Publication Date:2020

The Physical Object

Description:XXXV, 528 Seiten

Edition Identifiers

ISBN:9781138561410, 113856141X, 9781138561403, 1138561401
oclc:on1159333505

Subjects

Aufsatzsammlung Cross-cultural studies Export marketing Export marketing -- Cross-cultural stud… Interkulturelles Verstehen Internationales Marketing Marketing Marketing -- Cross-cultural studies Marketing -- Études transculturelles Marketing -- Gestion Marketing -- Management Marketingmanagement