Marketing plans for services

Marketing plans for services: a complete guide

by McDonald, Malcolm

Type Book
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Title Statements

  • Full title :Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne.

Edition Statements

  • Publication Date:2011.
  • Edition:3rd ed

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Chichester, U.K
  • Language:eng
  • Publication Date:2011.

The Physical Object

  • Description:xv, 495 p. : : ill. (some col.)

Edition Identifiers

  • ISBN:9781119951865, 1119951860
  • oclc:on1261949320
  • LC Classification:HD9980.5

Subjects

Service industries -- Marketing Service industries -- Planning Services (Industrie) -- Marketing Services (Industrie) -- Planification

Writers

McDonald, Malcolm Frow, Pennie Payne, Adrian

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