Marketing Plans for Services: A Complete Guide

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical fr…

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Title Statements

Full title :Marketing Plans for Services : A Complete Guide / Malcolm McDonald ; Pennie Frow ; Adrian Payne

Summary

Edition Statements

Publication Date:2011
Edition:3., Auflage

Publication Statements

Publisher(s):John Wiley & Sons
Place of Publication:New York, NY
Language:eng
Publication Date:2011

Notes

Lizenzpflichtig

The Physical Object

Description:Online-Ressource

Edition Identifiers

ISBN:9781119951865, 1119951860, 9781119207306, 1119207304, 9780470979419, 0470979410, 9780470979440, 0470979445, 1283298902, 9781283298902, 9780470979099, 0470979097
DOI:10.1002/9781119207306
oclc:ocn992847546
LC Classification:HD9980.5
Dewey Decimal:650

Subjects

(Produktform)Electronic book text (VLB-Produktgruppen)TN000 (VLB-WN)9785: Nonbooks, PBS / Wirtschaf… BUSINESS et ECONOMICS -- Green Business Marketing Service industries -- Marketing Service industries -- Planning Services (Industrie) -- Marketing Services (Industrie) -- Planification Strategisches Marketing