Marketing político

Marketing político

by Lerma Kirchner, Alejandro E.

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Title Statements

  • Full title :Marketing político / Alejandro El Lerma Kirchner, Sergio Bárcena Juárez, Romeo Vite López.

Edition Statements

  • Publication Date:©2011.

Publication Statements

The Physical Object

  • Description:xiv, 364 pages ; : 24 cm

Edition Identifiers

  • ISBN:9786074814217, 607481421X
  • oclc:ocn731030535
  • LC Classification:JF2112.C3
  • Dewey Decimal:324.73

Subjects

Campagnes électorales -- Gestion Campaign management Campañas políticas Comunicación en política Marketing -- Aspect politique Marketing -- Political aspects Mercadeo político Political campaigns

Writers

Lerma Kirchner, Alejandro E. Bárcena Juárez, Sergio Vite López, Romeo

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