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Global political marketing
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There is increasing awareness of growing similarities in political marketing practices around the world. This title presents a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, t…
There is increasing awareness of growing similarities in political marketing practices around the world. This is an analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and e…
There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parlia…
In the tradition of Malcolm Gladwell's Outliers and Daniel Kahneman's Thinking Fast and Slow, Clive Veroni's Spin is a fascinating investigation of how the techniques of political strategists are being applied to the world of consumer marketing. In the early twentieth century po…
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspe…
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspe…
Political Marketing: Theoretical and Strategic Foundations is the first comprehensive, integrated theory-to-practice text on this important subject. With insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, this book covers every aspe…
