Marketing research

Marketing research

by McDaniel, Carl, Jr

Type Book
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Title Statements

  • Full title :Marketing research / Carl McDaniel, Jr., Roger Gates.

Edition Statements

  • Publication Date:©2015
  • Edition:Tenth edition

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:©2015

Notes

Previous edition: 2010.

"Includes new, exclusive nationwide survey data set on quick service restaurants"--Cover.

The Physical Object

  • Description:617 pages in various pagings : : illustrations ; : 25 cm

Edition Identifiers

  • ISBN:9781118808849, 1118808843
  • oclc:ocn908967027
  • Dewey Decimal:658.83

Subjects

Marketing research -- Study and teachin…

Writers

McDaniel, Carl, Jr Gates, Roger

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