Algunos expertos en investigación dirían que el mundo de la investigación de mercados ha cambiado por completo desde la publicación de la edición anterior de este texto, en 2012. Aunque nosotros no estamos dispuestos a llegar tan lejos, coincidimos en que diversas innovaciones y…
In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, application…
Designed for marketing research courses, this book's practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. It aims to help students learn how to use market…