Marketing research

Marketing research

by McDaniel, Carl, Jr

Type Book
Rate 0.0 /5

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the te…

Read More ↓
Details
Files
Reviews
Download

Title Statements

  • Full title :Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research.

Summary

In Marketing Research, 10th Edition, authors Carl McDaniel and Roger Gates share their industry experience to teach students how to make critical business decisions through the study of market research. Designed for marketing research courses, the authors' practical, applications-based approach features Real Data, Real People, and Real Research, to prepare students to conduct and use market research for future careers in business. Co-author Roger Gates, President of DSS Research, infuses the text with a practitioner perspective, helping students learn how to use marketing research through a p.

Read More ↓

Edition Statements

  • Publication Date:2015
  • Edition:Tenth edition

Publication Statements

  • Publisher(s):Wiley
  • Place of Publication:Hoboken, NJ
  • Language:eng
  • Publication Date:2015

The Physical Object

  • Description:1 online resource (626 pages)

Edition Identifiers

  • ISBN:9781119031994, 1119031990
  • oclc:on1007086250
  • LC Classification:HF5415.2
  • Dewey Decimal:658.8/3

Subjects

BUSINESS & ECONOMICS -- Marketing Marketing -- Recherche Marketing research

Writers

McDaniel, Carl, Jr Gates, Roger

Rate & Review

0.0/5
(0 people Voted)

No reviews yet. Be the first to rate this work.

Files & Downloads

No downloadable files are registered for this work yet.

Log in to request a copy