"This book presents perspectives on the management, delivery and consumption, and creation of new e-services technologies and tools, reviewing specific e-services such as e-banking and e-health initiatives and offering new perspectives useful to industry professionals and academ…
The television allowed companies to send ads directly to consumers' living rooms, and the computer allowed them to start interacting with their customers. The third screen-the mobile device-changes the game in an even more radical way. The birth of m-commerce is not just about u…
Das Buch liefert eine praxisorientierte Einführung in das Fach Technischer Vertrieb / Business-to-Business-Marketing. Es werden alle wichtigen Themen des Faches behandelt und die wichtigsten Konzepte und Methoden vorgestellt. Ziel ist es, Praktikern und Studierenden mit ingenieu…
David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no…
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is n…
Providing simple strategies for capitalizing on the top social media platforms; this practical guide is packed with quick snapshot lessons for spreading your message and building customerswith little effort and virtually no cost. --
"Proven, task-based approach to developing winning internet marketing campaigns If you've been seeking a practical, day-by-day, do-it-yourself plan for success in your Internet marketing, this is the book for you. The latest in the very popular Hour a Day series, this book gives…
To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are tradit…
Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace commonality, compatibility, st…
Annotation
Builders of a New South describes how, between 1865 and 1914, ten Natchez mercantile families emerged as leading purveyors in the wholesale plantation supply and cotton handling business, and soon became a dominant force in the social and economic Reconstruction of the Natchez D…
