Title Statements
- Full title :Marketing research / Carl McDaniel, Jr., Professor Emeritus, University of Texas at Arlington, Roger Gates, DSS Research.
Edition Statements
- Publication Date:2015
- Edition:Tenth edition
Publication Statements
- Publisher(s):Wiley
- Place of Publication:Hoboken, NJ
- Language:eng
- Publication Date:2015
Notes
"Book Companion Site Registration Code. Redeem code to get access to study tools for Marketing Reseach 10e" in a closed envelope tipped in.
"Includes new, exclusive nationwide survey data set on quick service restaurants--Cover.
The Physical Object
- Description:1 online resource (xxi, 552 pages : : illustrations (some color))
Edition Identifiers
- oclc:on1310735220
- LC Classification:HF5415.2
Rate & Review