Marketing

Marketing: the core

by Kerin, Roger A.

Type Book
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Title Statements

  • Full title :Marketing : the core / Roger A. Kerin (Southern Methodist University), Steven W. Hartley (University of Denver), Christina Clements (Humber College Institute of Technology & Advanced Learning), Arsenio Bonifacio (University of Guelph), Carol Bureau (Sheridan Institute of Technology and Advanced Learning).

Edition Statements

  • Publication Date:©2018
  • Edition:Fifth Canadian edition

Publication Statements

  • Publisher(s):McGraw-Hill Education
  • Place of Publication:Whitby, Ontario
  • Language:eng
  • Publication Date:©2018

The Physical Object

  • Description:xviii, 385 pages ; : color illustrations : : 27 cm

Edition Identifiers

  • ISBN:9781259269264, 1259269264
  • oclc:on1036099979
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Manuels d'enseignement supérieur Marketing Marketing -- Manuels d'enseignement sup… Marketing -- Textbooks Textbooks

Writers

Kerin, Roger A. Bonifacio, Arsenio Bureau, Carol Clements, Christina Hartley, Steven W.

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