Mastering e-business

Mastering e-business

by Groucutt, Jon

Type Book
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"Electronic business has now moved beyond the dot.com bubble to become a central issue for all industries. Mastering e-Business focuses on what the internet means for all types of organisations, large or small, public or private sector. This book equips those with no specialist knowledge of computing or information technology with an understanding of the diversity presented by the internet. It will help them to exploit the opportunities and face the challenges presented by the world wide web." …

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Title Statements

  • Full title :Mastering e-business / Jonathan Groucutt and Paul Griseri.

Summary

"Electronic business has now moved beyond the dot.com bubble to become a central issue for all industries. Mastering e-Business focuses on what the internet means for all types of organisations, large or small, public or private sector. This book equips those with no specialist knowledge of computing or information technology with an understanding of the diversity presented by the internet. It will help them to exploit the opportunities and face the challenges presented by the world wide web." "Mastering e-Business is written in a clear, accessible style, with many real-world case studies. It is ideal for business and management-related students at all levels, as well as being suitable for businesspeople."--Jacket.

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Edition Statements

  • Publication Date:2004.

Publication Statements

  • Publisher(s):Palgrave Macmillan
  • Place of Publication:Houndmills, Basingstoke, Hampshire
  • Language:eng
  • Publication Date:2004.

The Physical Object

  • Description:xvii, 280 pages : : illustrations ; : 24 cm.

Edition Identifiers

  • ISBN:0333968328, 9780333968321, 0333693434, 9780333693438
  • oclc:ocm53901125
  • LC Classification:HF5548.32
  • Dewey Decimal:658.8/72

Subjects

Commerce Commerce électronique -- Gestion e-commerce Electronic commerce -- Management Internet

Writers

Groucutt, Jon Griseri, Paul

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