Media management

Media management: a casebook approach

by Wicks, Jan LeBlanc

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Title Statements

  • Full title :Media management : a casebook approach / Jan LeBlanc Wicks [and others].

Edition Statements

  • Publication Date:2004.
  • Edition:3rd ed

Publication Statements

  • Publisher(s):Lawrence Erlbaum
  • Place of Publication:Mahwah, NJ
  • Language:eng
  • Publication Date:2004.

The Physical Object

  • Description:1 online resource (x, 326 pages) : : illustrations

Edition Identifiers

  • ISBN:9781410608956, 1410608956
  • oclc:ocn646809985
  • LC Classification:P96.M34
  • Dewey Decimal:302.23/068

Table of Contents

Managerial decision making -- Leadership and the workforce -- Motivation -- The global structure of media organizations -- Technology and the future -- Regulation and self-regulation -- Planning -- Market analysis -- Marketing and research -- Budgeting and decision making.

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Subjects

Case studies Mass media -- Case studies. -- Manageme… Mass media -- Management Médias -- Études de cas. -- Gestion

Writers

Wicks, Jan LeBlanc

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