Media Management

Media Management: a Casebook Approach

by Wicks, Jan LeBlanc

Type Book
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Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management.

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Title Statements

  • Full title :Media Management : a Casebook Approach.

Summary

Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management.

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Edition Statements

  • Publication Date:2003.
  • Edition:3rd ed

Publication Statements

  • Publisher(s):Taylor & Francis
  • Place of Publication:Hoboken
  • Language:eng
  • Publication Date:2003.

The Physical Object

  • Description:1 online resource (338 pages).

Edition Identifiers

  • ISBN:9781410608956, 1410608956
  • oclc:ocn437110238
  • LC Classification:P96.M34
  • Dewey Decimal:302.23068

Table of Contents

BOOK COVER; TITLE; COPYRIGHT; CONTENTS; ACKNOWLEDGMENTS; PREFACE; CHAPTER 1 MANAGERIAL DECISION MAKING; CHAPTER 2 LEADERSHIP AND THE WORKFORCE; CHAPTER 3 MOTIVATION; CHAPTER 4 THE GLOBAL STRUCTURE OF MEDIA ORGANIZATIONS; CHAPTER 5 TECHNOLOGY AND THE FUTURE; CHAPTER 6 REGULATION AND SELFREGULATION; CHAPTER 7 PLANNING; CHAPTER 8 MARKET ANALYSIS; CHAPTER 9 MARKETING AND RESEARCH; CHAPTER 10 BUDGETING AND DECISION MAKING; EXTENDED CASE STUDIES; REFERENCES; AUTHOR INDEX; SUBJECT INDEX.

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Subjects

Case studies Mass media -- Case studies. -- Manageme… Mass media -- Management Médias -- Études de cas. -- Gestion PSYCHOLOGY -- Social Psychology

Writers

Wicks, Jan LeBlanc Hollifield, C. Ann Lacy, Stephen Sohn, Ardyth Broadric Sylvie, George

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