Title Statements
- Full title :Mediated communication / edited by Philip M. Napoli
Summary
Media scholarship has responded to a rapidly evolving media environment that has challenged existing theories and methods while also giving rise to new theoretical and methodological approaches. This volume explores the state of contemporary media research. Focusing on intellectual foundations, theoretical perspectives, methodological approaches, context, and contemporary issues, this volume is a valuable resource for media scholars and students"
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- Publication Date:2018
Publication Statements
- Publisher(s):De Gruyter
- Place of Publication:Berlin
- Language:eng
- Publication Date:2018
The Physical Object
- Description:xi, 683 p.
Edition Identifiers
- ISBN:9783110478648 ((print)), 3110478641 ((print))
- oclc:on1099693851
- LC Classification:P91.3
- Dewey Decimal:302.23
Table of Contents
Beginnings: origins of mediated communication research / Everette Dennis -- Media effects / Michael Elasmar -- Media usage / Sora Park -- Media technology adoption / John Carey -- Audience behavior / James G. Webster -- Audience reception / Kim Christian Schrøder -- Content creation / Jill Edy -- Media evolution / Carlos Scolari -- Network analysis / Matthew Weber -- Content analysis / Jim McNamara -- Ratings analysis / Thomas Ksiazek -- Surveys / Paul Lavrakas
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