Mediawriting: print, broadcast, and public relations
"MediaWriting serves as a primer on writing for print, broadcast and public relations, outlining the nature of good writing and integrating professional skills and concepts. This well-written, easy-to-follow text helps aspiring news writers develop the skills and attitudes required to succeed as reporters, broadcasters and PR professionals in all types of media." "This practical classroom resource presents and integrates the distinct writing styles of print, broadcast and public relations, weav…
Read More ↓Title Statements
- Full title :Mediawriting : print, broadcast, and public relations / W. Richard Whitaker, Janet E. Ramsey, Ronald D. Smith.
Summary
"MediaWriting serves as a primer on writing for print, broadcast and public relations, outlining the nature of good writing and integrating professional skills and concepts. This well-written, easy-to-follow text helps aspiring news writers develop the skills and attitudes required to succeed as reporters, broadcasters and PR professionals in all types of media." "This practical classroom resource presents and integrates the distinct writing styles of print, broadcast and public relations, weaving in the basic principles of Internet writing and reporting. The thoroughly updated second edition reflects the recent dynamics in the journalism profession and highlights the role of the Internet as an essential communication tool for print and broadcast journalists, public relations professionals, and the newest category of writers: online reporters."--Jacket.
Read More ↓Edition Statements
- Publication Date:2004.
- Edition:2nd ed
Publication Statements
- Publisher(s):L. Erlbaum Associates
- Place of Publication:Mahwah, N.J
- Language:eng
- Publication Date:2004.
The Physical Object
- Description:xxii, 424 pages : : illustrations ; : 24 cm
Edition Identifiers
- ISBN:0805846883, 9780805846881
- oclc:ocm54501042
- LC Classification:P96.A83
- Dewey Decimal:808/.066302
Table of Contents
Communication theory and news values -- Ethical and legal issues in media writing -- Research in communication -- Basics of writing and editing -- Basic news stories -- Interviewing -- Reporting what others say -- Obituaries, rewrites, and roundups -- Feature writing -- Writing broadcast copy -- Reporting for radio and TV -- Public relations writing in organizational media -- Public relations writing in the news media -- Public relations writing in promotional media.
Read More ↓Subjects
Writers
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