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"This book approaches a surgical disease or its management by providing an evidence-based approach to a specific clinical dilemma. The chapters take the reader through a step by step 'decision-making' approach to commonly encountered, but difficult to manage, situations where th…
"The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a pro…
Cover -- Title -- Copyright -- Brief Contents -- Contents -- Preface -- New to This Fifth Edition -- Note to Students -- Note to Public Relations Practitioners -- Note to Instructors -- Who Uses This Book? -- Acknowledgments -- Personal Dedication -- An Invitation -- About the A…
"MediaWriting serves as a primer on writing for print, broadcast and public relations, outlining the nature of good writing and integrating professional skills and concepts. This well-written, easy-to-follow text helps aspiring news writers develop the skills and attitudes requi…
"MediaWriting serves as a primer on writing for print, broadcast and public relations, outlining the nature of good writing and integrating professional skills and concepts. This well-written, easy-to-follow text helps aspiring news writers develop the skills and attitudes requi…
Designed for those preparing to write in the current multimedia environment, [this book] explores the linkages between print, broadcast, and public relations styles; outlines the nature of good writing; and synthesizes and integrates professional skills and concepts. Complete wi…