MKTG4

MKTG4

by Lamb, Charles W.

Type Book
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Title Statements

  • Full title :MKTG4 / Charles W. Lamb, Joseph F. Hair, Carl McDaniel, Jane Summers, Michael Gardiner.

Edition Statements

  • Publication Date:2018
  • Edition:4th Asia-Pacific edition

Publication Statements

  • Publisher(s):Cengage Learning Australia
  • Place of Publication:South Melbourne, Victoria, Australia
  • Language:eng
  • Publication Date:2018

The Physical Object

  • Description:x, 321, 16 pages ; : 28 cm

Edition Identifiers

  • ISBN:9780170411769, 0170411761
  • oclc:on1043915475
  • LC Classification:HF5415
  • Dewey Decimal:658.8

Subjects

Australian Marketing Marketing -- Textbooks Textbooks

Writers

Lamb, Charles W. Gardiner, Michael Hair, Joseph F. Jr McDaniel, Carl, Jr SUMMERS, JANE

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