Mm

by Iacobucci, Dawn R.

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Title Statements

Full title :Mm / Dawn Iacobucci, Dennis J. Sweeney, Thomas A. Williams.

Edition Statements

Publication Date:2010.
Edition:2009-2010 ed

Publication Statements

Publisher(s):Cengage South-Western
Place of Publication:Mason, OH
Language:eng
Publication Date:2010.

Notes

Includes index.

The Physical Object

Description:237 pages : : illustrations ; : 27 cm

Edition Identifiers

ISBN:0324359772, 9780324359770, 0324651813, 9780324651812
oclc:ocn989250180
LC Classification:HF5415.13 .Ia1 2010

What is marketing? -- Marketing segmentation -- Targeting -- Positioning -- Products-goods and services -- Brands -- New products -- Pricing -- Channels of distribution and business marleting networks and logistics -- Integrated marketing communications: the advertising message -- Advertising media and integrated marketing communications -- Customer evaluations -- Marketing research tools -- Marketing strategy -- Marketing plans.