Pharmaceutical marketing

Pharmaceutical marketing: principles, environment, and practice

by Perkins, J. G. Smith, Mickey C.

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Title Statements

  • Full title :Pharmaceutical marketing : principles, environment, and practice / Mickey C. Smith [and others].

Edition Statements

  • Publication Date:©2002.

Publication Statements

The Physical Object

  • Description:xvi, 371 pages : : illustrations ; : 22 cm

Edition Identifiers

  • ISBN:078901582X, 9780789015822, 0789015838, 9780789015839
  • oclc:ocm48957902
  • LC Classification:HD9665.5
  • Dewey Decimal:615/.19/0688

Subjects

Commerce Drug Industry Drugs -- Marketing Economics, Pharmaceutical Industrie pharmaceutique Médicaments -- Commercialisation Pharmaceutical industry Pharmacoéconomie

Writers

Perkins, J. G. Smith, Mickey C.

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