Political brands

Type Book

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"From 'I Like Ike' to Trump's MAGA hats, branding and politics have gone hand in hand, selling ideas, ideals and candidates. Political Brands explores the legal framework for the use of commercial branding and advertising techniques in presidential political campaigns, as well as the impact of politics on commercial brands. This thought provoking book examines how branding is used by citizens to change public policy, from Civil Rights activists in the 1960s to survivors of the 2018 Parkland mas…

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Title Statements

Full title :Political brands / Ciara Torres-Spelliscy.

Summary

Edition Statements

Publication Date:2019.

Publication Statements

Publisher(s):Edward Elgar Publishing Limited
Place of Publication:Cheltenham, UK
Language:eng
Publication Date:2019.

The Physical Object

Description:1 online resource

Edition Identifiers

ISBN:9781789901825, 1789901820, 1789901812, 9781789901818
oclc:on1119640246
LC Classification:JF2112.A4
Dewey Decimal:324.70973

Branding itself : an introduction -- Part I. The legal landscape -- Branding truth -- Branding corruption -- Branding corporations -- Part II. Branding infecting politics -- Branding partisanship -- Branding candidates on TV -- Branding candidates online -- Part III. When branding gets pernicious -- Branding the news -- Branding treason -- Branding racism -- Part IV. Rejecting toxic brands -- Branding greed -- Branding boycotts -- Branding tragedy -- Epilogue: Needed reforms.

Subjects

Advertising, Political Advertising, Political -- United States Branding (Marketing) -- Political aspec… États-Unis -- Politique et gouvernement Politics and government Politics, Practical Politics, Practical -- United States Publicité politique -- États-Unis Stratégie de marque -- Aspect politique United States United States -- Politics and government