Practice of public relations

Practice of public relations

by Seitel, Fraser P.

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Title Statements

  • Full title :Practice of public relations / Fraser P. Seitel.

Edition Statements

  • Publication Date:©2017
  • Edition:Thirteenthth edition, global edition

Publication Statements

The Physical Object

  • Description:453 pages : : illustrations ; : 26 cm.

Edition Identifiers

  • ISBN:1292160055, 9781292160054
  • oclc:ocn990057794
  • LC Classification:HD59.S46.13
  • Dewey Decimal:659.2

Table of Contents

Evolution: defining public relations -- The history and growth of public relations -- Preparation/Process: Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- The publics: media -- Social media -- Employee relations -- Goverment relations -- Community relations -- International consumer relations -- Execution: Public relations writing -- Integrated marketing communications -- Crisis management -- Launching a career.

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Subjects

Business and Management Leermiddelen (vorm) public relations Public relations -- United States Relations publiques -- États-Unis United States

Writers

Seitel, Fraser P.

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