Premium by design

Premium by design: how to understand, design and market high end

by Bevolo, Marco

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Title Statements

  • Full title :Premium by design : how to understand, design and market high end / Marco Bevolo, Alex Gofman and Howard Moskowitz.

Edition Statements

  • Publication Date:2011.

Publication Statements

  • Publisher(s):Gower
  • Language:eng
  • Publication Date:2011.

Edition Identifiers

  • ISBN:9781409418900, 1409418901
  • oclc:ocn769068945
  • LC Classification:HD9999.L852
  • Dewey Decimal:658.575

Table of Contents

Achievable dreams -- Horizons where aspiration gazes -- Luxury : aim high for a strong head start -- Business tool -- deciphering the "algebra" of consumer's minds -- Rule #1: it is all about the "beef" (dimension: authenticity and value) -- Rule #2: it is all about the design and experience -- Rule #3: it is all about creating the "new" (dimension: innovation and leadership) -- Rule #4: it is all about "fame" (dimension: marketing, communication and distribution) -- Rule #5: it is all about "higher values" (dimension: sustainability and simplicity) -- Urban futures : opportunities for tomorrow's high end -- Premium products & experiences through high design -- Design for tomorrow -- Creating new high end propositions -- Know thy customer: sequencing the genome of the high end mind.

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Subjects

Conception de produit Luxuries Luxury goods industry New products Product design Produits de luxe Produits de luxe -- Industrie

Writers

Bevolo, Marco Gofman, Alex Moskowitz, Howard

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