This is the first book that describes and explains food developmentfrom the point of view of the consumer rather than from the top down approach.
"8" Result
Sort By:
This is the first book that describes and explains food development from the point of view of the consumer rather than from the top down approach.
Marketing gurus Howard Moskowitz and Alex Gofman believe their method of product testing, called Rule Developing Experimentation (RDE), can lower your costs, shorten turnaround time, and improve your product development, packaging, messaging and competitive analysis. RDE involve…
