Public relations metrics: research and evaluation

by Ruler, Betteke van Verčič, Ana Tkalac Verčič, Dejan

Type Book

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Title Statements

Full title :Public relations metrics : research and evaluation / edited by Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic.

Edition Statements

Publication Date:2008.

Publication Statements

Publisher(s):Routledge
Place of Publication:New York
Language:eng
Publication Date:2008.

The Physical Object

Description:xv, 328 s. : : illustrations, map ; : 23 cm.

Edition Identifiers

ISBN:0805862722, 9780805862720, 0805862730, 9780805862737, 1410616797, 9781410616791, 0203877233, 9780203877234
oclc:ocn759635009
LC Classification:HM1221

Public relations metrics : measurement and evaluation, an overview / Betteke van Ruler, Ana Tkalac Vercic, and Dejan Vercic -- Public relations methodology : should we bother (if it exists)? / Manfred Ruhl -- The nature of scholarly endeavors in public relations / Alenka Jelen -- Empirical research in contemporary social sciences relevant to public relations : towards a network approach / Jan Kleinnijenhuis -- Conceptualizing quantitative research in public relations / James E. Grunig -- Using qualitative research to become the "thinking heart" of organizations / Larissa A. Grunig -- The corporate communications scorecard : a framework for managing and evaluating communication strategies / Ansgar Zerfass -- Public relations is what public relations does : conclusions from a long-term project on professional public relations modeling and evaluation / Barbara Baerns -- The evaluation of government campaigns in the Netherlands / Wim van der Noort -- The role of research in shaping and measuring communication : London's bid to hold the 2012 Games / Claire Spencer and Julia Jahansoozi -- Organization-stakeholder relationships, crisis responsibilities, and crisis-response strategies / I…