"Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself." "Chapters in this volume explore the issue of metrics in public relations from a theoretical angle - taking into account epistemology and conceptuali…
"Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself." "Chapters in this volume explore the issue of metrics in public relations from a theoretical angle - taking into account epistemology and conceptuali…
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars a…
"Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself." "Chapters in this volume explore the issue of metrics in public relations from a theoretical angle - taking into account epistemology and conceptuali…
Responding to the need in academia and the public relations profession, this volume presents the state of knowledge in public relations measurement and evaluation. It brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the…
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars a…
"Public Relations Metrics goes beyond the "how to" of public relations research methods to think formally about research itself." "Chapters in this volume explore the issue of metrics in public relations from a theoretical angle - taking into account epistemology and conceptuali…