Public relations on the Net

Public relations on the Net: winning strategies to inform and influence the media, the investment community, the government, the public, and more!

by Holtz, Shel

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Title Statements

  • Full title :Public relations on the Net : winning strategies to inform and influence the media, the investment community, the government, the public, and more! / Shel Holtz.

Edition Statements

  • Publication Date:©2002.
  • Edition:2nd ed

Publication Statements

  • Publisher(s):Amacom
  • Place of Publication:New York
  • Language:eng
  • Publication Date:©2002.

The Physical Object

  • Description:1 online resource (xx, 444 pages) : : illustrations

Edition Identifiers

  • ISBN:0814426581, 9780814426586, 0814471528, 9780814471524
  • oclc:ocm50926278
  • LC Classification:HD59
  • Dewey Decimal:659.2/0285/4678

Table of Contents

A report card on PR use of the Internet -- How communication has been forever changed -- Public relations tools of the Internet -- The principles of influencing audiences online -- How to be the eyes and ears of your organization -- Media relations -- Investor relations -- Government relations -- Community relations -- Cause and issue communication -- Employee communications -- Activism on the Net -- Crisis management in the wired world -- Going directly to the public -- Measuring the effectiveness of your online efforts.

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Subjects

BUSINESS & ECONOMICS -- Public Relations Internet dans les relations publiques Internet in public relations

Writers

Holtz, Shel

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